This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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The FBI has officially confirmed they’re investigating a death aboard the @carnival Horizon, which recently sailed out of Miami, Florida. Now, here’s what that actually means. When a serious incident like a death, assault, or disappearance happens on a cruise ship that departs from a U.S. port, it automatically falls under federal jurisdiction through a law called “Special Maritime and Territorial Jurisdiction of the United States” This gives the FBI authority to investigate if: The ship sails t
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