[Brand Initiative] Nothing more powerful than a satisfied customer telling your story for you. But how to achieve that golden moment? In this deep dive into B2B marketing with host Rajesh Kumar (fractional CMO and board advisor ), Adishri Charla, Head of Marketing for India & South Asia at UiPath, shifts our attention from running after just new customers every time to keeping them happy and growing them over their their lifecycle. Adishri, who built a thriving career in B2B marketing after a st