JUICY FRUIT Juicy Fruit has been bringing smiles to people for over 130 years. Its story began in 1893 when William Wrigley Jr., a young businessman selling soap and baking powder, gave away chewing gum as a freebie. To his surprise, people loved the gum even more than the products he was selling. That simple idea changed his life and sparked a global gum empire. During World War II, Juicy Fruit was produced only for soldiers to give them a small taste of home during tough times. Advertisements