Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
9:34
YouTubeThe Wall Street Journal
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
3.7M views8 months ago
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This Easy Pecan pie is a crunchy, gooey, salty, sweet dessert that I always make this time of year! A flakey golden crust with an irresistible filling you can make with maple, golden, or corn syrup. It comes together in just a few minutes and it’s always delicious, especially with a giant dollop of whipped cream 😍 Recipe up on the blog #preppykitchen #baker #recipevideo #pie #dessert
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