Guy in the bank. BILLIONAIRE 🤯 I interviewed a real estate billionaire in Philadelphia and I asked him how he got the money to buy massive buildings! I also asked him how he got along with the banks and whether or not he thought it was possible to become a billionaire as a kid! Lastly, I asked him the best advice he’d give to the younger generation. #wealth #entrepreneur #financialfreedom #motivation

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho