Advertising: Readability “Readability Levels of Magazine Ads," ... | Filo
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"Readability Levels of Magazine Ads," by F. K. Shuptrine and D. D. McVicker, is an article in the Journal of Advertising Research. (For more information, visit the Brase/Brase statistics site at http://www.cengage.com/statistics/brase and find the link to DASL, the Carnegie Mellon University Data and Story Library. Look in Data Subjects under Consumer and then Magazine Ads Readability file.) The following is a list of the number of three-syllable (or longer) words in advertising copy of randomly
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