Amazon sellers, variation strategy just changed again—and this time it might reshape page one real estate. And yes, it started with what looks like a simple AB test. “Amazon could be getting smarter where it’s like they saw that he clicked on it, so they’re like, ‘Let’s show more options because Amazon’s optimizing for the conversion.’” “People are acting like this is new… Amazon’s been testing this for like a couple of years now.” If Amazon now lets multiple child variations from the same paren
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Amazon sellers, variation strategy just changed again—and this tim…
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