Apple has hidden tiny "hello" signs inside its retail stores, giving customers something to hunt for and a reason to try out the new iPhone 18 Pro's cameras.

A teardown of the iPhone 18 Pro Max has confirmed an oddity of the US-based model, in that it uses a Qualcomm modem instead of Apple's C2 chip.

Customers upgrading from Apple Watch Series 11 to Apple Watch Series 12 are noticing some design changes, namely a larger bezel and a Digital Crown that sticks out a bit further.

Apple has opened the starting gate for iPhone Duo app development, but that means developers have a single month to finish the race.

The first iPhone 18 Pro preorders are reaching customers as Apple's latest flagship rolls out worldwide. Apple opened iPhone ...

Every new detail learned about iPhone 18 Pro and iPhone 18 Pro Max helps paint a broader understanding of where these devices ...

Apple CEO John Ternus has opened the doors at Apple Fifth Avenue for the first US sales of the iPhone 18 Pro, but the event has also been targeted by protesters.

After years of fans complaining that the beloved iPhone mini disappeared, Apple brought back a pint-sized phone that costs as ...

Apple is putting the iPhone 18 Pro's new camera front and center with a music video for K-Pop artist Rose. On Friday, Apple shared a brand-new 35-second "Shot on iPhone" ad. This time it doubles as a ...

The first reviews of the iPhone 18 Pro and iPhone 18 Pro Max are out and without exception, they say it's unfairly ...

Apple's famous glass cube on Fifth Avenue in New York has been turned burgundy, silver, and glacier as it prepares to welcome the first buyers of the iPhone 18 Pro.

Reviewers have found that Apple's latest wearables deliver better health tracking and battery life, while Apple's highly ...