Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

Paul Petrick builds products to improve lives. Currently, he's making video content more globally accessible and impactful at Panjaya.ai. In today’s global marketplace, consumers expect personalized, ...

Robbie has been an avid gamer for well over 20 years. During that time, he's watched countless franchises rise and fall. He's a big RPG fan but dabbles in a little bit of everything. Writing about ...

Originally, the pre-alpha playtest was scheduled for January 7, 2025. The development team cited internal and external factors in its decision-making process, resulting in three main focus points: ...

Vincent Arogya is a Contributor for GameRant from India. He brings over a decade of writing experience spanning across a variety of industries, including digital gaming publications. Super Mario Bros ...

One of the latest trends in the development world is leadership localization, a term that describes a usually Western funder’s effort to shift power to usually non-Western local communities, and thus ...

Unity CEO Matt Bromberg, who joined in May, is overseeing his first big product launch since taking over the gaming software company. Unity on Thursday announced the sixth version of its flagship ...

Unity 6 was built, tested, and refined in partnership with – and for – the developers who use it. As the world’s leading platform for creating and growing games, Unity 6 is the most stable version of ...

Callum is a seasoned gaming managing editor for a number of publications and a gamer who will always try to shine a spotlight on indie games before giving AAA titles the time of day. He loves nothing ...