For years, marketers looked to streaming and CTV as the next evolution of TV, promising broader reach and better targeting. But without deterministic data to connect real households, that promise ...

ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable ...

Research from Dish Media argues that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies When you purchase through links on our site, we may earn ...

Today’s audiences have made their expectations clear: irrelevant ads are no longer tolerated. They’re skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt ...

As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new ...

The future of solar module design will be heavier, not lighter. With hail and extreme weather events increasing, module manufacturers are expected to shift toward thicker glass to improve impact ...

Rosendin, an electrical contracting company, announced that its Renewable Energy Group (RREG) will demonstrate its new autonomous robotic solution for solar module installation on April 17 in West ...

The CA01 'super module' has been installed at unit 2 of the Lianjiang nuclear power plant in China's Guangdong province, the Shanghai Nuclear Engineering Research and Design Institute announced. It is ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors to ...