NEW YORK—Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance NEW YORK, Jan. 21, 2026 ...

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance Programmatic inventory ...

Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV ...

Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter Games through its Display & Video 360 platform. The games “kick off this ...

ATK Opens the Door for Advertisers to Reach a High-Intent, Food-Focused Audience With Scalable, Brand-Safe FAST Channel Inventory With distribution now live across major CTV and FAST platforms, ATK ...

ATK Opens the Door for Advertisers to Reach a High-Intent, Food-Focused Audience With Scalable, Brand-Safe FAST Channel Inventory BOSTON, Jan. 13, 2026 /PRNewswire/ -- America's Test Kitchen (ATK), ...

LAS VEGAS — The DirecTV Advertising arm of direct broadcast satellite provider DirecTV used a venue presented by a comrade-in-arms in the fight against broadcast media on Capitol Hill to share that it ...

DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers to access live TV out-of-home (DOOH) video ads through leading demand-side ...

Abstract: Cloud storage has become the most attractive way to achieve data sharing by setting flexible access policies. Cryptographic tools are considered the most popular approach to protecting the ...

Lionsgate Studios Corp. (NYSE: LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory. The studio said advertisers can now buy placements across ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond, as the $36 billion US programmatic market expands and major tech platforms position ...