Invitations to exclusive industry events and research by Sarah Mahoney , Yesterday ...

We’ve updated this guide with information on LinkedIn’s conversion lift testing. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media ...

Chautauqua County Government is showing its support for the United Way of Chautauqua County with employees throughout its ...

WOLF was announced as the winner of the Marketing Campaign category at the Professional Jeweller Awards 2025 last night (7 Oct). This award celebrates the best marketing campaigns that have the power ...

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...

WTA World No.1 Aryna Sabalenka has carved out her space in a sport synonymous with fashion. Now, the four-time Grand Slam champion is going even further in a futuristic Nike marketing campaign that ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Ahead of their return to the ice for training camp, the Flyers are revealing their marketing campaign for the 2025-26 season. The campaign’s tagline, “Brick by Brick,” is intended to symbolize a new ...

Visit Buffalo—formerly Visit Buffalo Niagara—introduced a new brand and marketing campaign, designed to recast perceptions of the New York city, bolster its local tourism economy, and attract more ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching 'Ready, Set, Ford' ...

BUFFALO, N.Y. (WIVB) — The Bills and Maple Leaf Sports & Entertainment announced Tuesday a new Toronto-focused marketing campaign, the team’s latest effort in growing its fanbase in the Greater ...