When Washington Post columnist Geoffrey Fowler requested his personal data from Starbucks, he expected a simple purchase log.

Researchers say that the recommendation algorithm published by X doesn't offer the kind of transparency that would actually ...

Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value ...

The ad took 100 employees and 70,000 AI-generated clips to put together what people called “garbage” and “sloppy.” Whether you want to argue that Coke used AI to make this ad for financial reasons or ...

A team of scientists from EPFL and Alaska Pacific University has developed an AI program that can recognize individual bears ...

Generative AI is infiltrating everything you do online, including how you find information. If you're bored with traditional search, check out the top AI search engines we've tried. I’ve been writing ...

When scientists test algorithms that sort or classify data they often turn to a trusted tool called Normalized Mutual Information (or NMI) to measure how well an algorithm’s output matches reality.

A newly enacted New York law requires retailers to say whether your data influences the price of basic goods like a dozen eggs or toilet paper, but not how. If you’re near Rochester, New York, the ...

The growing pains from J.J. McCarthy were always going to be a public spectacle. As much as the Vikings would have preferred to keep his development under lock and key until he was a finished product, ...