Albertsons Media Collective, the retail media arm for Albertsons Companies, announced the launch of its in-store digital display network. Photo Courtesy: Albertsons Companies In partnership with ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Google has announced some new updates to its ...

Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek ...

Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...