Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely different streams. The main difference between sales and marketing is that sales ...

Sales and marketing typically function as two distinct departments within an organization. However, both teams share the goal of attracting customers, so they often work collaboratively and ...

In sales there can be confusion between what constitutes a “strategy” and a “solution”. However, there should be no ambiguity whatsoever regarding when each should be presented in your sales process.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask a room full of business leaders, marketers and entrepreneurs to define the difference ...