The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers begin to test new strategies to innovate and optimize for 2023, an elastic and ...

"We're overworked, underpaid, and underappreciated. We're considered an expense, not an investment," noted one respondent of ALM Intelligence's recent legal marketing survey. Marketing and business ...

(Reuters) - The Big Law war for talent isn’t just about lawyers. Law firms are also vying to hire top-level marketing and business development executives. At least 20 Am Law 200 firms have brought on ...

Multinational law firm DWF has appointed Zelinda Bennett, formerly of DLA Piper, to a new role to lead marketing. Zelinda will join DWF in January in the role of director of marketing and business ...