With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...

The Data Management Platform is a widely used and often misunderstood product category — adopted in varying measures by publishers, agencies, and third party data brokers. To get more depth on what a ...

With data being labeled the new “currency” of digital media, data management platforms (DMPs) have become an integral part of companies’ “tech stacks,” with some, such as AOL, spending over $100 ...

In an era defined by digital transfor mation, data has emerged as the most critical asset for organizations seeking to thrive in a hyper competitive landscape. The ability to effectively capture, ...

View Systems Inc. today announced the general availability of its flagship offering, a data management platform called View AI that is optimized to power artificial intelligence workloads. The venture ...

Salesforce may be making a bid to extend its reach in data management. Late last week, The Wall Street Journal reported that the software-as-a-service provider was in “advanced talks to acquire ...

In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology ...

On Tuesday, e-discovery and managed review provider Consilio announced the launch of Aurora, a legal data management platform. With the launch of Aurora, Consilio aims to brings together both ...

Having grown an ad network business in two years to a nearly $30 million run rate in 2011, most ad technology executives would have been satisfied. But, CEO Andy Monfried saw another future for his ...