The funnel isn’t linear anymore. As I wrote in my last Inc. article, trust is the new KPI, and in this new environment, brands need to earn that trust across more touchpoints than ever before. For a ...

Digital-first agency seeks to elevate local legal practices through expert law firm marketing, website redesign, SEO, and ...

Conversion Rate Increase: By matching each visitor's intent and context in real time, brands using Inflektion have seen conversion lifts of up to 200%. This feature eliminates the disconnect between ...

Artificial intelligence (AI) is reshaping how we communicate, create, and innovate. In fact, generative AI (Gen AI) has ...

See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers ...

Throughout a hockey season, players often move up and down the lineup, and at times, it can be challenging to find chemistry.

The sparkly top comes in sizes six to 24 and can be worn for plenty of festive occasions from a cosy Christmas day to glitzy ...

Deep beneath the Balkans, a massive sulfur-fed cave hosts 111,000 spiders in one shared web, defying typical spider behavior.

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an ...

There have never been more options for things to buy. Google is betting AI is how shoppers will make decisions.

For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both ...