MarTech on MSN

How the new attention standards turn feeling into data

The IAB and MRC’s new attention guidelines help marketers measure the emotions that drive memory and impact. The post How the ...

Aphorisms are the oldest written art form on the planet, perfectly suited to our digital age

Cultural observations have always been going viral, from the oral cultures of the ancient world to the have always been going ...
The Island

Inserting the foot in your mouth

At a diplomatic reception held in Vienna in the 1960s, British Foreign Minister George Brown sat in his chair enjoying a ...