As journeys compress and automation increases, the governance bar rises. In Europe, the EU AI Act brings phased obligations through 2025–2026, including transparency and risk management requirements ...

The funnel isn’t linear anymore. As I wrote in my last Inc. article, trust is the new KPI, and in this new environment, brands need to earn that trust across more touchpoints than ever before. For a ...

"AI-powered features like Scareware blocker will forever change the way we protect customers from attacks,” Rob Franco, ...

This post was created in partnership with OMD For years, creators were treated as a top-of-funnel, short-term play-a 24-hour ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

A knitted tank top with a scarf neckline, this is the piece to supercharge your separates. It’s made from sumptuous cashmere and can be styled with trousers, jeans or a skirt, upping its versatility ...

Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an ...

Artificial intelligence (AI) is reshaping how we communicate, create, and innovate. In fact, generative AI (Gen AI) has ...

The data shows buyers already rely on AI to learn, compare, and self-educate. As more digital-native generations are ...

Brady: And this week, Kristin, Ulta Beauty, straight from the MPW Summit in Washington. Stoller: Yes, so, we spoke with Kecia ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...