Synesthesia occurs when the stimulation of one sense automatically triggers an experience in another. VR tools allow ...

Optical illusions have fascinated scientists, psychologists, and artists for centuries because they reveal one simple truth ...

According to Artisticore, aligning menu, merchandise, and advertising design under a single visual framework creates ...

In a first-of-its-kind study, scientists found that bumblebees can tell the difference between short and long light flashes, ...

Researchers at Queen Mary University of London have shown for the first time that an insect—the bumblebee Bombus ...

Annabelle Comes Home, The Babadook, and Poltergeist are all among the most terrifying horror movies where no one actually is ...

By contrast, long-term memory is the system that stores information more permanently, allowing us to recall events, facts and skills even years later. But transferring information from short-term to ...

A team of researchers from Queen Mary University of London and University College London has demonstrated that humans can ...

Jonathan Demme's psychological thriller won five Oscars in 1992. But the masterpiece suffered from audio/video problems. Has ...

When we listen to a moving piece of music or feel the gentle pulse of a haptic vibration, our bodies react before we ...

While colourful ad campaigns about using scented sprays on ‘butts’ and ‘balls’ are amusing, experts say such products are not ...