Whenever you design a sample for a CX project, you lay an indispensable foundation for creating reliable and functional insights for your organization. For too many, improving customer experience ...

The pre-module is a quick reference guide, focusing on the practical steps for conducting a SENS survey. It is not meant to replace already existing survey manuals. To avoid duplication, the user is ...

Survey research is an important form of scientific inquiry1 that merits rigorous design and analysis.2 The aim of a survey is to gather reliable and unbiased data from a representative sample of ...

Consider the example in the section "Stratified Sampling". The study population is a junior high school with a total of 4,000 students in grades 7, 8, and 9. Researchers want to know how much these ...