AppNexus, the world’s leading independent advertising technology company, today announced the launch of the AppNexus Programmable Platform (APP), the industry’s first programmable Demand Side Platform ...
Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. AppNexus is hoping to shake up the world of buy-side ...
Ad tech company AppNexus has launched the ‘industry’s first’ programmable demand side platform (DSP) which uses machine learning to prevent fraud, ensure brand safety and help traders execute ...
Microsoft is offering new capabilities for building business apps with Office 365 and Windows Azure — part of a larger effort to offer services that can leverage its cloud environment for rapid ...
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