At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Marketers assume that the more choices they offer, the more likely customers will be able to find just the right thing. They assume, for instance, that offering 50 styles of jeans instead of two ...

Singapore is the world’s most religiously diverse country overall as of 2020, while Yemen is the least diverse. But the U.S. ranks first among nations with very large populations, followed by Nigeria ...

Zcash surged 1,870% in 2025, showing high potential returns in cryptocurrency investments. Solana and XRP are highlighted as potential cryptocurrencies for significant growth due to their unique ...

Video highlights winter activities and events at R I T, including the new performing arts complex, students working on a robotic dog, a group dancing on stage, the R I T men’s hockey team scoring a ...