This founder shares the marketing tips and strategies he used to grow his company 100% year-over-year without a massive ...

Universities still teach outdated marketing frameworks, but Seth Godin says future marketers need curiosity, empathy, and ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you a brief introduction into what market segmentation is. Filmed on the Outer ...

MONTREAL, Oct 23 (Reuters) - Air Canada (AC.TO), opens new tab said on Thursday it cut about 400 management positions, representing about 1% of its workforce, after the country's largest airline faced ...

Ripple acquired corporate treasury management company GTreasury for $1 billion, as part of a business acquisition strategy to expand its operations. The deal gives Ripple infrastructure to manage ...

Morning all, Irien Joseph here with the Europe edition of the Wire from the London newsroom. Fragmentation in the waste management sector is fueling a wave of consolidation, operational upgrades and ...

"Rogue planet is growing at record-breaking rate of six billion tonnes per second" Vasseur issues Ferrari update amid ‘angry’ engineers and ‘relations strained’ reports Stranded people during ...

When General Motors (GM) global chief marketing officer Norm de Greve took the stage at the ANA Masters of Marketing in Orlando this morning (October 22), there was no humble brag or product plug.

Artificial Intelligence (AI) is transforming how businesses understand, engage, and serve their customers. As AI and Generative AI (GenAI) reshape industries, marketing professionals are asking ...

Ackman started buying shares of this company after management aimed to course correct from some poor decisions. With a new CEO in charge, it's showing signs of a turnaround. The market has continued ...