This founder shares the marketing tips and strategies he used to grow his company 100% year-over-year without a massive ...

Universities still teach outdated marketing frameworks, but Seth Godin says future marketers need curiosity, empathy, and ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you a brief introduction into what market segmentation is. Filmed on the Outer ...

One of the most common complaints among marketing professionals is the lack of respect they receive from the rest of their company. This is especially true in technology- and science-based companies.

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

The decision of which segments to choose is perhaps one of the most difficult challenges for a firm. The reason? Firms often identify a greater number of attractive segments that they are capable of ...