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Rolling out a new account management app is an exciting step for a brand, but getting clients to download and actively use it takes a thoughtful strategy. Whether you’re encouraging existing customers ...

Opinions expressed by Entrepreneur contributors are their own. Ever look at a family that should be spending time together, but instead, everyone is on their phones scrolling while focused, bored or ...

The increasing ubiquity and use of smartphones provide businesses today with a unique opportunity: the ability to be ever-present and ready to serve customers through a custom mobile app. However, ...