The beauty giant behind Rimmel, Lancaster and Gucci fragrances has brought in a ‘more robust, quantitative measure of ...

So, if you like your perfume to smell as strong well into the evening hours, an EDP is the one for you. But if you prefer ...

Two perfumers share their best tips for making your perfume last all day—from smart layering to the best spots to apply your ...

Giorgio Armani My Way Eau de Parfum 50ml offers floral woody notes, eco-friendly refill system, and consciously sourced ...

Pumpkin spice. The cyclical announcement scent of fall invites feelings of coziness and snacking, but sometimes scent-scaping ...

So, if you like your perfume to smell as strong on hour 12 as it does at second one, an EDP is the one for you. But if you ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a ...

The alluring aroma of Sisley’s Hair Rituel products—an airy diffusion of verbena, lavender, lemon, mimosa and amber—has ...

What should you pack to optimise your wellbeing on your next trip? We talk to the experts to get their tips and discover the latest products to help.

The November sale doesn't kick off until the end of the month, but Boots, LookFantastic and The Fragrance Shop have already ...

A woman said she found out that a house guest had been secretly using her perfume all week. She shared her story on a popular ...

A roving installation uses a detailed questionnaire and artificial intelligence to help consumers concoct their own perfumes.