AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals.

A striking statistic underlines the stakes: users who sideload apps are 80% more likely to have malware on their devices than those who stick to official app stores. That risk profile is central to ...

There’s no right answer. Founders of all kinds have grown their businesses by posting on each of these platforms—and many use ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Apps like TikTok and Whatnot allow small-business owners to peddle their wares in real time—and make real profits.