Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Shopping online is now the preferred choice for many consumers. With smartphones and tablets, consumers can shop for products all day and night and from anywhere they want. In fact, according to ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Last year, Google announced how GenAI advancements would be integrated into their Google Ads offerings, including a conversational experience designed to help build better search campaigns. In the ...

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also ...