The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Luckily, there are already plenty of tested strategies that have helped fellow SMBs bolster their businesses, according to Selin Song, Google’s president of customer solutions. Through its ads ...

A breakdown of seven insider tips for using Google Flights to consistently find cheaper airline tickets. From flexible date tracking to hidden pricing alerts and region-based search tricks, these ...

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of what Judge Leonie Brinkema is focused on and how that might ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

We've known for a while that Gemini is part of Google's long-term AI strategy, and sooner or later, the new assistant will be part of every product in the company's portfolio. For example, Android ...

Big brother will be watching closer than ever and will be using AI technology to not only tailor your feeds but also pinpoint what you would want to buy. Meta announced it will be using AI to ...

Oct 1 (Reuters) - Meta Platforms (META.O), opens new tab said on Wednesday it would begin using people's interactions with its generative AI tools to personalize content and advertising across its ...

Oct. 1 (UPI) --Social media giant Meta said Wednesday that user interactions with its AI assistant will soon help generate ads and other social media content for profiles on its Facebook and Instagram ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Google Ads take over most of the decision-making process, including where to place ads and what to bid, and is most often used by smaller companies. While Brinkema’s April opinion rejected the ...

Motion added to static ads has begun to attract more brands to a different type of ad. Google introduced this feature last year, and now it has become more popular with the brands working with Taboola ...