Stealthy Elf on the Shelf? USA TODAY wants to see your best hiding spots

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

Kinder Chocolate® Announces First-Ever Partnership with The Elf on the Shelf® to Sweeten the Season and Make the Holidays Simply Wonderful

This holiday season, Kinder Chocolate® is partnering with The Lumistella Company, home of The Elf on the Shelf® Santaverse™, ...
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Elf on the Shelf return ideas to make Scout Elf Return Month extra special for you and your kids

It's already November, which means it's time to start bringing back the Elf on the Shelf tradition. This post appeared first ...

Labubus are causing a collector frenzy, as 1 rare doll sells for $150K. But can the hype hold or will the plushie soon go the way of the Beanie Baby?

Scoop the Pelican, for example, is considered a holy grail among collectors. Vintage Virtue [4] estimates that a blank-tag ...