How the high street's frumpiest stores became cool again: Fashion snobs may sneer, but these 7 major brands have shaken off their drab image - and here's the 27 hero …

Just a decade ago, many people wouldn't be seen dead in supermarket clothing, but now Tu and George are holding their own ...

How the high street's frumpiest stores became cool again - and the 27 hero pieces to buy

Just a decade ago, many people wouldn't be seen dead in supermarket clothing, but now Tu and George are holding their own ...