But cross-functional alignment across sales, customer success, marketing, product, and other teams frequently breaks down.

Customers are vital to any business, and customer relation management (CRM) software enables you to maximize every interaction. We help you choose the right CRM for your small business based on our in ...

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine ...

Welcome to Coat Week on the Strategist, where we’re asking everyone — from New Yorkers to people living in the coldest parts of the U.S. — about their favorite coats and trying out every puffer we can ...

McAfee creates cybersecurity and antivirus software for both personal and enterprise systems. Founded in 1987, the company offers protection solutions, including antivirus, identity theft protection ...