Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.

A sudden flash of insight is a product of your brain. Neuroscientists track the neural activity underlying an “aha” and how ...

Eline Van der Velden, the creator of AI actress Tilly Norwood, says the character is a work of art that sparked a conversation.

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The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Pep bands and fight songs still have their place on college football Saturdays, but now fans at some of the most prominent ...