The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, ...

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

Lesser-known browser Brave comes out of the woodwork; agentic chatbots require new ad practices; and private equity can ...

This was originally published in the Artificial Intelligencer newsletter, which is issued every Wednesday. Sign up here to ...

Running a Google Ads campaign can be one of the smartest ways to grow your business online. When done right, it generates sales leads, drives qualified traffic to your website, boosts brand visibility ...