Putting on foundation seems like it should be a fairly straightforward task. Pump a little product on your face, blend it until it looks even, and voila: You're on your merry way. But according to ...

So what is the allure of powder foundation? In addition to most full-coverage powder foundations having an “instant transformation” effect that makes for a great social media post, makeup artist and ...

Real talk: One of the biggest struggles when it comes to the beauty game is finding that perfect foundation in a shade that is your exact match — especially at the drugstore where you can't even ...

Foundation is a key step in many people’s beauty routines, which is why it’s so important to find your match made in heaven. But it’s more than picking the perfect shade, which, if we’re being honest, ...