Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

Constructing theories means introducing concepts which are not directly observable. They should, however, explain empirical findings and thus have to be related to observations. Hence, it is useful ...

Both in the mathematical sense and in the business world, an independent variable is one that stands alone and is not affected by outside forces. When it comes to evaluating cost in business, ...

Classifying a variable as a particular type of data is important when considering how to present the data. Data can be presented in a number of ways, which depends on the type of variable and the uses ...