In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

OzTAM has partnered with Fetch TV to include its Return Path Data (RPD) for its ongoing big data proof-of-concept (POC) project. In the TV measurement space, big data refers to a combination of RPD ...

Wikipedia’s sister project Wikidata just got a new database that is easier for AI models to ingest. Wikipedia’s sister project Wikidata just got a new database that is easier for AI models to ingest ...

OzTAM announced a partnership with Fetch TV to include its return path data in the industry's total TV currency. Fetch TV will contribute anonymous, aggregated data sent back through the return path ...

AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows. YouTube is cited 200x more than any other video platform in AI ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Google reports a data center issue is causing a partial Search disruption, affecting some pages in certain locales. Google confirms a data center issue causing a partial Search disruption. Check the ...

Oaktree Capital Management is seeking new minority investors for Pure Data Centres Group to raise at least £800 million ($1.1 billion) to bankroll the expansion of the UK data center developer, ...

According to Mozilla, the new feature will only display inline search results when Firefox has "high confidence" that they are relevant to the user's query. In ...

Adobe is warning its Analytics customers that an ingestion bug caused data from some organizations to appear in the analytics instances of others for approximately one day. Adobe disclosed the issue ...

The Gazette offers audio versions of articles using Instaread. Some words may be mispronounced. CEDAR RAPIDS — Tech giant Google has approached Linn County officials about a proposed data center ...