Marketing

Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys

Last-click attribution credits all conversions to the last touchpoint—a demo request, a contact form, a direct visit to your site—that a prospect interacted with before buying. Last-click became the ...
cerebral-overload

Dodge Hustles Harder: Introducing First Dodge Charger Hustle Stuff Drag Pak by Direct Connection, Bringing HEMI® Power to New Charger Race Car

Dodge launches its first Dodge Charger Drag Pak: the all-new 2026 Dodge Charger Hustle Stuff Drag Pak by Direct Connection.
cerebral-overload

Direct Connection Reignites HEMI® Crate Engine Lineup With Relaunch of Supercharged 1,000-horsepower Hellephant, Race-ready Drag Pak Engines

Direct Connection doubles down on HEMI® power for the 2025 Specialty Equipment Market Association (SEMA) Show in Las Vegas. The performance parts brand is refueling its crate engine lineup with the ...