As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. E-commerce is an increasingly crowded space, with brands ...

The way to make customers for life is to build a relationship with them, make them feel connected to your brand, and make them feel like a person, not a number. One of the ways to do this is by ...

Emotions drive loyalty when promotions no longer work. Trust, honesty and authenticity define brandship. Today’s market is crowded, and brands are finding it harder than ever to hold on to their ...

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