A year ago, Marc Benioff declared Salesforce would lead an AI revolution. Insiders are still waiting for it to begin.

New strategic alliance between Merkle, Airship, and Salesforce enables marketers to activate mobile-first customer loyalty programs.

Airship is trusted by the world's leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with mobile-first cross-channel customer experiences.

Salesforce is the ultimate sales CRM. Marketing folks swear by HubSpot. Is one truly better than the other? ZDNET put them to the test.

Salesforce's $1B AI fund nears full deployment. Explore the shift from startup seeding to enterprise integration and its ...

Have you ever walked out of a meeting and forgotten everything that happened? A study from Atlassian shows that the average ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Your SaaS users aren’t all human. Explore how machine identities drive automation and create unseen risks across business applications.

AI-powered conversational platform eliminates coding barriers, making enterprise data engineering accessible to everyone, from developers to business usersSAN MATEO, Calif., Nov. 04, 2025 (GLOBE ...

Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track ...