Struggling to remain creative during the content creation process is a challenge that most, if not all, content marketers have faced at some point in their career. Novel ideas are often simply hard to ...

In the ever-evolving landscape of digital marketing and creative services, there has been a paradigm shift toward remote staffing. There are numerous impacts and benefits of constructing both ...

The term data-driven marketing is a popular buzzword used to reinforce how strategy and planning are critical to developing great content. David Welch, former VP of Marketing Insights & Operations, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days of separate sales-driven and marketing-focused functions within agencies.

The goal should be to use AI not just as a tool for efficiency but as a catalyst for exploring new dimensions of creativity, with human imagination and emotion at its core. As with any powerful new ...

Creating data-driven content for an ever-increasing number of channels and formats has become a serious challenge. Relayter spoke with a trio of retailers to get their first-hand tips and tricks to ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

AI-generated videos are already here, and this machine is unstoppable. According to a Wistia report, 41% of videos will be created with AI in 2025 — double the share from last year. AI now plays a ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...