The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Before the current AI craze, Google was fond of demoing Duplex, an Assistant-based AI designed to carry out real-world tasks ...

If you’ve Googled anything lately, you’ve probably noticed more AI-generated content, more ads and more anecdotal advice from ...

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

Google's new scams advisory warns users about malicious VPN apps that impersonate real providers and install dangerous ...

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of what Judge Leonie Brinkema is focused on and how that might ...