Foundations are like bras—"the majority of people have the wrong one." That's what makeup artist Holly Gowers said when ELLE.com sought her professional help in finding six editors' matches once and ...

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Everyone's on the au naturel kick, but most of us need a little bit of makeup to cover up blemishes, dark circles, and pigmentation from time to time (or, if you're like me, every day). The dead ...

I don't know about you, but much of my time spent trying to fall asleep has been spent on beauty TikTok, which in turn has caused my beauty wish list to grow rapidly. (I only have my boyfriend to show ...

Walking down a makeup aisle and not finding the foundation that matches your skin tone can take its toll. Women of color know this struggle all too well — for so long, many beauty companies offered a ...

To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

Discovering your foundation soulmate is easier said than done. The best option for you is different than the best option for your BFF — and between tricky lighting, oxidizing makeup, and the mysteries ...

A solid skin care routine is the key to achieving that glowing complexion we all crave, but foundation certainly comes in handy whenever you need to fake it. This multitasking beauty basic can ...

KUTV — Imagine looking picture perfect this Holiday Season. Today you can save that trip to the store and your time consulting with any salespeople to color match your makeup by using this ...