Skip the County Fair and make your own delicious homemade Funnel Cake at home! It's easy and delicious! 🍴🍴🍴🍴🍴🍴🍴🍴🍴 ...

Build a sales team by hiring for cultural fit, providing CRM tools, setting measurable KPIs, and creating systems that ...

The funnel isn’t linear anymore. As I wrote in my last Inc. article, trust is the new KPI, and in this new environment, brands need to earn that trust across more touchpoints than ever before. For a ...

This post was created in partnership with OMD For years, creators were treated as a top-of-funnel, short-term play-a 24-hour ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

Executives don’t want prettier decks; they want learning velocity and proof that marketing compounds week after week.

Check out which teams are facing pass or fun funnel defenses, and what it means for your Week 11 start-sit decisions.

Flywheel Digital, a leader in commerce media and technology solutions and part of Omnicom (NYSE: OMC), today announced the launch of its Return on Consumer (ROC) Dashboard, a new analytics product, ...

Jodi: That was Helen Davies, SVP Head of Talent at TD Bank. The New Work is produced by the HRPA and the Globe Content Studio ...

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said is “not a traffic driver.” ...

Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...

Digital wallets are no longer sidekicks. In many markets they’re the default way to pay online, in apps, and at the point of ...