The secret to makeup that actually shows up in photos is bolder application, strategic layering, and refusing to skip the "optional" steps.

Six celebrity makeup artists share their top tips for working on mature skin.

We talked to three pro makeup artists to get the inside scoop on the differences between cream and powder contouring products ...

Lip liner—a bona fide ’90s beauty hero—has had a major comeback in recent years. But before jumping on the bandwagon, it’s worth learning how to apply lip liner correctly. With the proper prep and ...

Learn about the five common makeup mistakes that may be aging you and discover the simple swaps to get a more radiant look.

As with most make-up techniques, the skin prep is key for perfecting your contour technique—especially with mature skin, ...

Discover the simple shift in your makeup routine that can revive your natural glow and make your skin look healthier and more ...

Your guide to the "underpaint" nail method making the rounds on TikTok, a technique that results in a more flawless manicure.

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

Discover how to do your hair and makeup like Sydney Sweeney with 15 key tips—from achieving flawless skin to recreating her ...

Hailee Steinfeld ’s makeup routine for date nights with husband Josh Allen is so just like Us — meaning low-key and can be ...