Netflix is redefining how it measures advertising reach, unveiling a new metric called Monthly Active Viewers (MAV) that it ...

Netflix adds real-time voting, dynamic homepages, and a kid-friendly redesign to make its app more engaging than ever.

Can Idris Elba’s John Luther stop a new wave of brutal murders in London when everyone seems to be against him?

Netflix wants to throw another type of yardstick into the ever-evolving pile of audience-measurement tools. The streaming giant intends to institute a new measure for advertisers that tabulates how ...

Fred Alger Management, an investment management company, released its “Alger Spectra Fund” third-quarter 2025 investor letter ...

Netflix is expanding beyond traditional streaming with new interactive and immersive features. At TechCrunch Disrupt 2025, Chief Technology Officer Elizabeth Stone announced that the platform will add ...

Netflix CTO Elizabeth Stone has announced three new features coming soon to the streamer’s app, with a big focus on interactivity.

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported ...

Netflix is rolling out a new advertising metric that it says shows the wide reach of its ad-supported subscription tier.

Netflix will be screening the Stranger Things Season 5 finale in theaters, but this should be a standard release model for major projects.

NETFLIX is plotting to ramp up its live TV programmes with new viewer voting in real-time. The streamer has a growing number of live broadcasts, from WWE and boxing, to cooking shows. Now the firm ...

The economics of streaming are shifting from expansion to monetization. Nearly every major platform – from Netflix to HBO Max and Apple TV – has raised ...