Netflix is redefining how it measures advertising reach, unveiling a new metric called Monthly Active Viewers (MAV) that it ...

Netflix adds real-time voting, dynamic homepages, and a kid-friendly redesign to make its app more engaging than ever.

Netflix CTO Elizabeth Stone has announced three new features coming soon to the streamer’s app, with a big focus on interactivity.

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported ...

Can Idris Elba’s John Luther stop a new wave of brutal murders in London when everyone seems to be against him?

This week is packed with top new movies across the best streaming services, including Netflix, Prime Video, HBO Max and more.

NETFLIX is plotting to ramp up its live TV programmes with new viewer voting in real-time. The streamer has a growing number of live broadcasts, from WWE and boxing, to cooking shows. Now the firm ...

The economics of streaming are shifting from expansion to monetization. Nearly every major platform – from Netflix to HBO Max and Apple TV – has raised ...

The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...

Netflix is expanding beyond traditional streaming with new interactive and immersive features. At TechCrunch Disrupt 2025, Chief Technology Officer Elizabeth Stone announced that the platform will add ...

During TechCrunch Digest 2025, Stone revealed that three new initiatives are coming to the platform and will appear on Netflix, beginning with real-time voting.