Using Attribution Paths To Transform Your Google Ads Strategy

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Google releases new AI tools to increase monetization, automate work for publishers

Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and ...

New Google Wallet setting uses your shopping history for personalized ads

Google is launching a new opt-in feature in the U.S. that lets Google Wallet and Pay use your purchase history and stored ...

Should You Write a Book to Promote Your Business? Here's How to Decide

Writing a book is a common goal for most people, but does it make sense for your business? Discover what to consider before ...
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How to Expand Your Revenue Sources

Growing over the long term: Multiple revenue sources means sustainable long-term growth. This is because diversified income ...

25 Years Of Google Ads: Was It Better Then Or Now?

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.